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Masks 8. Books 9. Music Cooke Gallery also sells commissioned special order pieces for customers, local and abroad, and provides national and international shipping services to anywhere in the world. The market in North America for traditional art, specifically Seattle local art, is growing steadily and has a long, proud, complex history. While traditions remain strong, innovations flourish among contemporary artists.
Cooke Gallery has planned for this growing market and has established a website, which will continue to be refined to develop this opportunity further. Success Factors Cooke Gallery has a strong and proven history of success, based upon strong management and customer service. The company has a unique market position with various competitors in the region, but it is the only traditionally-owned gallery in Seattle and is thriving in a growing tourism industry.
Within the industry, retail galleries fall into the category of wholesale and retail trade; this sector realized a 3. This is consistent with the strong tourism statistics, which according to Washington Statistics increased 3 percent from to Overall, Cooke Gallery has a proven formula for success that will continue to flourish and thrive under the new ownership of Ms.
Dorthea Cooke and her continued management. Competition There are many indirect competitors in Seattle; however, traditionally-owned galleries in central Seattle are non—existent—thus the gallery has no direct competition. Cooke will continue as Gallery Manager. Cooke possesses seven years experience as Gallery Manager and is responsible for all aspects of operations including all inventory controls, purchasing, payroll, management of staff, sales training, and cultural education and training.
Cooke possesses excellent interpersonal and organizational skills and is committed the highest quality customer service. Her management expertise will continue to provide the company a strong basis of operations while strengthening the cultural component of operations. The staff has established a strong working relationship with the new owner and will continue working at the gallery in the same capacity.
The management and staff of the Cooke Gallery are committed to providing excellent customer service, based upon caring and respectful relationships. The current staff has been with Cooke Gallery for many years and is developing their knowledge and skills regularly. There is always a positive atmosphere in the gallery with the very friendly and helpful staff.
As well as discussing the artwork and the native culture, they willingly help tourists find their way around and give travel advice. As a retail operation, there is a wide range of daily activities that include selling, buying, custom orders, inventory controls, marketing, customer relations and merchandising. The manager of the gallery is responsible for all aspects of operations including customer relations, meeting with artists daily, buying artwork, inventory control, ordering special customer requests, and researching cultural information for staff and customers on different subjects.
In addition, Ms. Cooke manages all financial transactions of day—to—day sales and accounts payable.
Cooke will be responsible for the management of promotions, sales, cultural education, and marketing. The staff is responsible primarily for customer service, conveying inventory needs, trends and requests. Strict adherence to ensuring a high level of customer service and dynamic inventory ensures that customers are well taken care of, receive fair value and return regularly.
The golden rule is that visitors are given the best customer service and respect within Cooke Gallery, making it a fun place where customers can feel comfortable browsing while they gain background and knowledge about the artwork and culture of Seattle. Tourists to the region represent the first market, and the second is local clients from the central Seattle area. Tourists want to take something home with them that represents the West Coast. Native art and its content have become the symbol of the West Coast. People connect with the different representation from their own experiences.
Within this market Washington Statistics reported in that tourism is a strong and growing industry in Seattle.
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This is due in large part to the recently completed upgrades to the highway and the growing tourism economy within Washington. Further, the tourism sector GDP increased 3 percent from In addition, wholesale and retail trade realized a 3 percent growth in their contribution to tourism GDP, which has been positive for the past nine years. Advertising Cooke Gallery has adopted an aggressive marketing campaign that includes high quality business cards, brochures, regular mail outs of newsletters, periodical advertising, a comprehensive website, and charitable events.
Cooke will continue to evolve her marketing strategy based on customer feedback and the success of existing tools. We will also focus our advertising dollars in the areas of tourism publications where the gallery will get the maximum exposure to the desired clients. For example, we will focus on bus and taxi advertising where the Cooke Gallery name will be in front of the driving traffic while they are in the city either as tourists or as business travellers.
Target Sales All products are marked up percent; layaway and custom order terms include a 50 percent deposit with the balance due upon delivery of the product. We will also investigate art placement as a way to drive higher revenue. This is not included in this plan but we will add this service once we get all the details on the business model.
Target sales are tracked monthly and are compared weekly and monthly against actual. Cooke Gallery anticipates sales increases of 10 percent for —, with 5 percent per annum increases per month thereafter. We feel our strengths and opportunities greatly outweigh our weaknesses and threats, leaving our business poised for success. This market is strong and does not suffer the ups and downs of niche art. With the demographic boom in this area carrying on for the past 10 years, we are certain that this going to be a solid place for our business to be.
In addition, the company operates with competition in the area that has no direct product similarities and has a high volume of vehicle traffic and two tourism seasons. Future plans for Cooke Gallery include some major renovations to the facade and store displays. In addition, the company will continue to develop its advertising through magazines, newspapers, and the internet.
The cafe will be based on a s diner to appeal to the aging baby boomers. The use of colors, seating, and counter will mimic the traditional s diner. The city council has approved the planning phase of the Cafe and Gas Station.